A Comparison of Paid Search Advertising Models
September 16th, 2009
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Copyright (c) 2006-2009 Bill Platt
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As webmasters, we are all chasing customers. We are looking for human visitors to come to our websites and to buy what we are selling.
To serve our needs for targeted traffic — potential customers — the search companies have begun to offer us a share of their significant traffic through many paid advertising methods.
The most common advertising offer at the search engines is the PPC (Pay-Per-Click) advertising model. There are also other search advertising models such as CPM (Cost Per Thousand Impressions) and Featured Listings.
In this article, we will look at the advantages and disadvantages of each advertising method.
Categories: Google Adsense advertising, exact seek, google, msn, online business, paid listings, paid results, pay per click, ppc, ppcse, search engines, yahoo
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