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YAHOO Customer Care– Does Not Care! Imagine coming home after being to a movie, or out shopping, and as you turn the corner that leads down your street to your home, you see a strange vehicle in your driveway– a moving van! As you get closer you see a man who is built like a football linebacker carrying out your belongings to the van. He is a very large man, so you obviously do not want a personal confrontation. So you pull over, across the street from your home, and call 911. When the call is answered, you are confronted with an automated recording asking you what department you would like to reach. But none of the choices you are presented with offer any help from your home being burglarized. So you hit the number that represents "neighborhood relations" in hopes that you can speak to a real person to explain the emergency that is taking place right in front of your eyes. Read more…

Copyright (c) 2006-2009 Bill Platt

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As webmasters, we are all chasing customers. We are looking for human visitors to come to our websites and to buy what we are selling.

To serve our needs for targeted traffic — potential customers — the search companies have begun to offer us a share of their significant traffic through many paid advertising methods.

The most common advertising offer at the search engines is the PPC (Pay-Per-Click) advertising model. There are also other search advertising models such as CPM (Cost Per Thousand Impressions) and Featured Listings.

In this article, we will look at the advantages and disadvantages of each advertising method.

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