When it comes to marketing your website, using the right keywords is vitally important to your success. If you are not using the right keywords when you market your website, then you are not going to benefit from your SEO campaigns or the hard work that you put into your content. Here are some tips that will help you understand how to use the right keywords when it comes to marketing your website.

1 – Make use of typos and misspellings of popular keywords. People who search online occasionally misspell what they are looking for, and you can benefit from this. Think about common misspellings for the words that you are trying to target and attempt targeting those misspelled keywords as well as the ones that are spelled correctly.

2 – Make use of common acronyms and abbreviations, such as using "Dec" in place of "December" or "1st" in place of "First", or "PC" rather than "Personal Computer". This will give you a much wider selection of keywords that you can choose from.

3 – You should also try using different verbs, because different searchers online like to express themselves in different way, so you should make sure to try different verb variations as well. For example, if you want to target people learning to speak Spanish, some of the keyword phrases you can use are "learn Spanish", "learn to speak Spanish", "learning Spanish", "learn speaking Spanish" and so on and so forth.

4 – Utilize both plural keywords and singular ones. If you are looking to target "computer book", you can also use "computers book", "computer books" and "computers books" as well. Google AdWords differentiates between plural keywords and singular keywords, but the Yahoo Search Marketing Network does not.

5 – Make use of separated keywords, merged keywords and hyphenated keywords. Some keywords are simply capable of being merged, separated or hyphenated. Try "PayPerClick", "Pay per Click" and "Pay-Per-Click" for the best possible results, for example.

6 – Use keywords with geographical locations. If you are selling Nintendo Wii consoles in Florida, use "Nintendo Wii in Florida" and "Nintendo Wii Florida" so that you can target buyers in your local area as well as all over the internet. Many searchers rely on local modifiers in order to help them find local search results.

7 – Make use of adjectives that can be added to your primary keywords. Many people use adjective modifiers when they are looking for things online. Words like new, quality, beautiful, amazing, cheap, free and best are outstanding keyword modifiers that you can use to improve your keyword research.

Source: http://www.submityourarticle.com

Permalink: http://www.submityourarticle.com/a.php?a=66650

Copyright (c) 2008-2009 Joe Cleland

 

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Many folks mistakenly believe that Microsoft Excel is strictly for accountants and bookkeepers, but it is really so much more. The fine programmers at Microsoft have tried to think ahead to how people would like to use spreadsheets, and they incorporated most of that additional functionality into Microsoft Excel.

Advertising Analysis

If you are a marketer who uses Google Adwords or Yahoo Search Marketing for your Pay-Per-Click advertising, both offer their customers the ability to download reports from their systems in either CSV format or Excel format. The beauty about Microsoft Excel is that you do not have to have your data preformatted in Excel format to be able to use it.

Microsoft Excel will import data from many formats, including multiple spreadsheet programs, web pages, text files, and database applications, including the database of choice on the Internet, Mysql Databases.

One can actually download data from an advertising service, for import into Microsoft Excel. Once inside of Excel, one can actually slice, dice and analyze the information in the spreadsheet, to be able to better understand the data.

While both aforementioned advertising services do offer you a table on a web page to enable you to review your data, many people find that when they put the data into a spreadsheet application like MS Excel, they find that they can uncover jewels of information that simply are not that obvious within a web page demonstration of the data.

Income Analysis

Many webmasters tend to utilize more than one system to generate revenue with their websites. For example, many webmasters offer Google Adsense ads, Yahoo Search Marketing ads, Chitika ads, advertisements connected to affiliate programs, etc.

Frequently, the analysis of what has made you money in the past is a good indicator for figuring out what can make money for you in the future.

For example, by looking at the data in an Excel spreadsheet, you might be able to see opportunity that should be pursued on a grander scale. Especially when you are dealing with Google Adsense or Chitika, you might be able to see a particular topic on your website generating a higher revenue-per-click than the others. If one topic is generating 40 cents per click, against other topics that only generate 20 cents per click, why not target more content to the 40 cents per click topic?

Improving Your Sales Copy and Information Display

As a marketer, you likely understand how important and effective it is to put data into a graph for presentation to your websites’ visitors.

By using the built-in Microsoft Excel “functions”, you can run calculations to interpret your base data for display to others. Using the built-in Excel formatting tools, you can display that data in an attractive and visually appealing manner.

By using a simple copy-and-paste function, from MS Excel, any report you build in Microsoft Excel can be copied to any graphics editor, to save as an image, which can be placed on your website quickly and easily.

The “copy function” can be reached by clicking Edit-Copy from the menu bar, right click your mouse and click Copy, or simply hold down the Control-Key on your keyboard, then hit the “c” key.

The “paste function” can be reached by clicking Edit-Paste from the menu bar, right click your mouse and click Paste, or simply hold down the Control-Key on your keyboard, then hit the “p” key.

These Are Just The Basics

What we have covered in this article are just the basic concepts of how you can use Microsoft Excel in your online business.

The potential uses of Microsoft Excel in connection with your online business are so much more than what I could document in this article.

But, the point I want to convey more than any other is that my uses of Microsoft Excel will not be the same as your use of MS Excel. As I will find many useful and productive ways to use Excel, you also will find many useful and productive ways to use Excel that will be different from me.

Only with a real understanding of Excel and all of its built-in functions, will you and I be able to see the full range of uses it could accomplish for us. But, neither of us will have the requisite understanding of this powerful software application, until we have taken the time and effort to get proper Microsoft Excel training that is designed to show us how to fully utilize this important business software.

About The Author:

My name is Joe Cleland, and I work with K Alliance, LLC. You can visit our website to learn more about our Excel Tutorial at: http://www.cbtplanet.com/excel.htm We can also be reached by phone toll-free at: 866-718-7246

Read more articles written by: Joe Cleland

Are you an aggressive or conservative marketer? Are you the type of person that does or watches others do? Internet marketing is a business like any other and if you want to be successful you have to treat it as such.

Image by Getty Images via Daylife

If you’re new to the game you’re probably already on the subscriber lists of a few well known marketers, more than likely you’ve already partaken in a big product launch. These launches happen all the time and they kind of creep up on you. Here’s how it happens, first you get a couple of teaser emails and maybe some cool videos to watch. Then they subtly announce the launch date of their "killer" product. When that date arrives, your inbox is literally flooded with emails from different marketers promoting the launch.

After a few days, the launch is over and you’re reading all the blog posts and threads about how the launch made over $1,000,000.00 in sales or some other ridiculous amount like that. Now you’re wondering "What the heck just happened?" Wouldn’t you like to be the creator of that "Million Dollar Product" or even just one of the affiliates that banked several thousand dollars by simply promoting the product? Well, we’re about to explore "Online Selling" and we’ll uncover the best methods and practices a newbie can implement to get started on the right path to "Making It Happen" online. There are also 8 basic components that you’ll need to thoroughly understand. I’m about to explain the 4 critical fundamentals here.

Fundamental #1 List Building

Everything, and I sincerely mean EVERYTHING you do online should be geared towards growing your subscriber list. Your members are the "lifeblood" of your internet business. Your subscribers and followers become your customers but more importantly, they also become your biggest asset in the acquisition of more members. To build a list of members you’ll need a squeeze page, this is basically a simple "mini website" specifically designed to capture the visitor’s name and email address by way of a web-form.

A web-form is just a name & email field with a submit button to store the visitors information in a database for future use. Once the details are in the database you can bulk mail your subscribers to stay in touch with them. Your list will grow thereby giving you the power to email them additional offers on which can collect a commission. The easiest way to entice someone to subscribe to your list and enter their details into your web-form is to give away something of value in exchange for the customers details, once they give you their name and email address you instantly give them access to their "Free Gift".

Fundamental #2 Driving Traffic

Lets say you have a killer recipe for BBQ Sauce and you want to open your own BBQ restaurant but you’re on a limited budget. You know your restaurants success depends on foot traffic and visibility after all you’ve heard it said many times before in retail… "Location, Location, Location" – so now what Batman . "Do I pay top dollar for prime commercial real estate in a highly visible mall or do I save some money and put my restaurant in an obscure part of town with low rent?"

Even though the initial investment is higher, the mall location will produce a profit while the obscure location won’t even cover the low rent. In the obscure location you would have to actually create the traffic by paying for advertising while the prime location will have what we like to refer to as "organic" traffic. This is what driving web-traffic is all about, it makes absolutely no difference how good your product is if no one can find it on the internet. You have to look for existing flows of traffic online and place traffic signals there which direct the surfers back to your squeeze page. This can be done in a multitude of ways like banner exchanges, social networking, video sites, SEO, forums, safe-lists, ezines, and many more including Pay Per Click advertising.."

Fundamental #3 Increasing Conversions

Now you’ve gotten some customers to your BBQ restaurant where they can buy your delicious home cooked secret recipe Chicken & Ribs… but will they? How does your restaurant look? Is it clean and tidy? Do you have an attractive menu? Are you fairly priced? What kind of specials do you offer? Do you have a punch card that can earn me a free meal after a certain amount of purchases? What are you doing to convert your visitor into a REPEAT buyer?

That is called conversions. The way you structure your website from, graphics & sales copy to offer and guarantee, will determine if your visitor actually buys from you. The key here is to monitor your site metrics impressions vs clicks in comparison to sales. Acknowledge trends and then tweak the site components by "Split Testing" different site parameters. Split testing can be done with special software or it can be done manually by monitoring the site statistics daily and making subtle changes to see how they affect conversions.

Perhaps your background color is too bright, or your headline font is too big. Maybe you’re guarantee is not in a prominent location on the page. Who knows what it could be? The key here is to test, and retest. Once you’ve arrived at a high converting formula stick with it and repeat the process.

Fundamental #4 Duplication

This is probably the most important fundamental of the four… "Duplication." If you want what one man has, do what that one man does. Contrary to what you may believe, one of the biggest reasons that Newbies fail online is not lack of direction. It’s actually "too much direction" or should I say too many directions (plural.) The average newbie opportunity seeker subscribes to multiple marketer’s lists and begins acquiring every product that appears to promise instant riches.

The problem is that different marketers have different marketing angles and strategies which pull the newbie into an exponential overstretched frenzy of information overload. This in turn causes multiple info products to accumulate on their hard drive until the tasks at hand become insurmountable and they just throw in the towel. The key to avoiding this is to go on a "Low Information Diet" by choosing a mentor that you like and relate to. Do some research and once you’ve decided on who you will follow, then duplicate their success step by step. Once you begin to see positive results, just duplicate YOURSELF to increase your results. This is a sure fire way to avoid the snags and pitfalls of newbie marketing.

Source: http://www.submityourarticle.com

Permalink: http://www.submityourarticle.com/a.php?a=56826

Copyright (c) 2006-2009 Bill Platt

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As webmasters, we are all chasing customers. We are looking for human visitors to come to our websites and to buy what we are selling.

To serve our needs for targeted traffic — potential customers — the search companies have begun to offer us a share of their significant traffic through many paid advertising methods.

The most common advertising offer at the search engines is the PPC (Pay-Per-Click) advertising model. There are also other search advertising models such as CPM (Cost Per Thousand Impressions) and Featured Listings.

In this article, we will look at the advantages and disadvantages of each advertising method.

PPC (Pay-Per-Click) Advertising Model

By far, PPC is currently the most popular advertising model. From the buyer’s perspective, it is usually the most expensive type of advertising and the one that generates the most fear of fraud. In fact, many experts suggest that click-fraud might be as high as 20 to 25% of all click-traffic.

Pay-Per-Click is exactly what it sounds like. The advertiser bids on keywords and tells the advertising company that they will pay X number of cents or dollars for every click that they receive to their website through the PPC-provider’s website.

Advertisers compete for position within the search results with the highest bidder getting the best advertising spot at the top of the results. The second highest bidder gets the #2 spot, etc.

Generally, Pay-Per-Click providers serve three listings on the first page of search results. Only when there is strong competition for a particular keyword term and a number of advertisers vying for placement, will the PPC-provider show results with more than three advertisers.

If you bid the minimum five cents per click (the standard for most PPC systems), then it is possible that you might not see your listing on page one or page two of the search results. Let’s face it; PPC providers are interested in making the most money they can from the traffic they send to people. So, if one advertiser is paying a dollar per click and you are only bidding five cents a click, who do you think will receive the best placement? Yep, the one-dollar per click advertiser will get the most attention and the best placement, even if it requires pushing your placement back to page three of the search results.

The top two PPC-providers are:

http://adwords.google.com/
http://www.content.overture.com/d/ – Now owned by Yahoo!

Other not-so-well-known providers of PPC traffic, in alphabetical order, include:

http://www.411web.com/
http://www.7search.com/
http://www.abcsearch.com/
http://www.adbrite.com/
http://www.ask.com/
http://www.brainfox.com/
http://www.enhance.com/
http://www.kanoodle.com/
http://search.looksmart.com/
http://www.lycos.com/
http://www.miva.com/ – Formerly FindWhat.com
http://www.search123.com/
http://www.searchfeed.com/
http://turbo10.com/

The biggest advantage to these systems is that they serve large pools of consumers online, and they let you target specific search keywords.

The disadvantages are numerous. Those most often cited include: the high cost of bids for certain keywords, poor conversion rates on purchased clicks, and click fraud (generally regarded as people clicking your link just so they can get paid for it).

Personally, I have paid as high as a dollar per-click for a service that sells for $35, and $20 in volume. I have spoken to others who operate for-profit websites and have paid as much as $2.50 per click on an average keyword. In some really competitive markets, people pay as much as $30 per click.

If you use the Web-Professor bid tool to check keywords at Overture ( http://web-professor.net/tools/bidstats/ ) and you type in the keyword "mesothelioma", you’ll find 30 bidders vying for that term and a maximum bid of $29.88 per click! If the maximum bidder converts traffic to sales at the national average of 3%, then he or she is paying an average of $900 to get one client! Insane, but true.

CPM (Cost Per Thousand Impressions) Advertising Model

CPM advertising is most often associated with banner advertising, but can now be purchased for text ads as well. This type of advertising is available from many sources, including:

http://adwords.google.com/
http://www.realtechnetwork.com/
http://www.joetec.net/

CPM advertising can be cheaper than PPC, but it fails to address the effectiveness of your advertising copy. Before undertaking a large CPM campaign, you need to be confident your advertising copy will deliver results.

As with any other type of advertising, you need to track click- through and conversion rates to determine the advertising copy that is most effective for your business.

You also need to have a solid understanding of how many impressions it will take to generate a visitor, and how many visitors you will need to generate one sale. And, on the backside, you will need to know what the average earnings from your sales will be. With these stats in hand, you’ll know how much you can afford to pay for CPM advertising or any other type of advertising.

Using Google Adwords, you can buy CPM advertising for as little as $2 per thousand impressions. The one time I went that route, thinking my advertising might be cheaper, I ended up dropping $180 in three days with only one sale to show for my investment – — utilizing the exact same ad that generated a 4% click-through rate (CTR) in Google‘s PPC advertising system.

The major appeal of CPM advertising is its perceived low-cost, with rates ranging between $2 – $3 per thousand impressions.

The major disadvantage to this type of advertising is that you need a good handle on how well your advertising is performing. Your advertising copy can make or break you. Additionally, you need to keep an eye on your advertising budget. From first hand experience, I can tell you that although CPM advertising can appear inexpensive, it can in short order surpass the costs of PPC advertising.

Featured Listing Advertising Model

Featured listings differ from the other two advertising models in that you do not pay for "ad clicks" or "ad impressions". With featured listings, your advertisement appears in the purchased location for 30 days, 90 days, or one year.

Featured listings can be bought on individual websites and even on networks of websites. Below are a few examples of advertising networks that offer featured listings:

Geek Files ( http://www.geekfiles.com/advertising/ )

Geek Files offers various Featured Listing placement options with ad rates ranging from $19 to $179 per month. You get two months free if you buy advertising for a full year.

Aardvark Travel ( http://www.aardvarktravel.net/featured/ )

Aardvark Travel is a travel search engine. Featured listings appear in a colored box between the top five listings and the bottom five listings in the travel-related search results. There is a $50 setup fee for each Featured Listing and a $10 per month recurring charge for as long as you keep your listing active. Aardvark claims featured listings generate 40 times more clicks than any other listings on their pages.

The Independent Search Engine and Directory Network ( http://www.isedn.org/ )

The ISEDN offers a program that allows you to purchase Top Ten exposure for your website(s) across their network of 200 plus member websites.

The network is comprised of specialized search engines, search directories, and article directories. Featured Listing placements for specific keywords are displayed across the entire ISEDN system.

The cost of a keyword term (the word or phrase associated with the listing) is $12 for three months or $36 for 12 months. The price drops for each additional 5 listings you purchase. If you are buying in volume, discounts can be significant. For example, the cost for 16 to 100 listings is $6 per listing for 3 months and $18 per listing for 12 months.

The main drawback to the ISEDN program is that the network, although large, does not yet have the traffic volume of the major engines.

The major benefit, of course, is that you can buy a lot more bang for your advertising dollars. Additionally, you can see your ads appearing on pages in a position that will attract more attention and click-through traffic to your website.

Which Advertising Model Is Right For You?

It really depends on your business model. More so, it depends on your absolute click-through averages and your website conversion rates.

Your advertising needs to cost you no more than what it earns for you. Ideally, your advertising will cost less than it earns for you.

Some businesses trade on the lifetime value of customers and are willing to pay more to get customers than what they earn on their first sale, but not all of us can afford to build a customer base in the same way that Amazon built theirs.

If your advertising budget is small, your goal should be to make every advertising dollar count. Grow your business to the point where you might be able to afford some of the more expensive advertising solutions. But then, if the lower-cost solutions generate sales for you, why would you want to pay more?

About The Author:

Bill Platt has owned and operated http://thePhantomWriters.com/ since 2001. If you would like to learn more about his article distribution service, visit his website. To read 100′s of Bill’s Tweet-sized tips for article marketing, SEO, and more, visit: http://thePhantomWriters.com/tips/index.php Bill is also active on Twitter @contentmanager

Read more articles written by: Bill Platt

Author: Mark Goodrich
Email: signup@creative-income-strategies.com

Making money on the internet has changed over time. There are tons of people that that are trying to get as much of the business as possible. Learning as many ways to monetize your website as you can is the only way to win.

Thou, it might be fun and interesting we are in it for the money. Or, at least we must make enough to keep our passion going. Even if money is not the number one reason we still have to monetize. Most of us are in it for the money. While there are some who takes things lightly there are always those who would rather see profit any given day. You know with out people we can not sell. Like any business, if they don’t walk in to the store we can’t survive. Traffic represents all the people shopping at your store to see what is for sale. The more people that walk in, the more people see our product, the more people buy.

Everyone wants to make money, obviously.We have to make the money back we put in to the site. Traffic is the key, It is the only way to to make money, Consistently. Without traffic you can not optimize your chances of making the most money.

One of the easiest ways to make money is selling advertising. A great place to start. There are tons of people looking for tons of products. Even if they are only looking for information they will click on ads. When people can not find what they are looking for they can find it on the internet. The net has made the whole world as easy to get to as going to the mall down the street.

The hardest part as in any business is letting people know you are there. You are competing with the largest mall in the world, the internet. However, when done right you can become a millionaire. One of the benefits is monetizing your traffic flow.

The idea is the more traffic you have, the more you are seen as a professional, the more people trust you, the more people buy from you. Once you have that it is easy to turn it in to profit. Basically traffic equals profit.

Advertising is the name of the game; with the good advertising scheme you can use your traffic flow to your advantage.

When you have good traffic you have a good number of potential customers, customers that are willing to pour money into your coffers. Other than that these are also traffic that can be redirected to sponsored links that are willing to pay you for a sizeable portion of the traffic that you have generated.

This scheme is called "pay-per-click". With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you get and the more sales that
happens would spell to more profits.

One more way to make money is affiliates. You can link up with other tried and tested sites and online companies and monetize your traffic by having a percentage of sales generated by traffic coming from your site. The basic idea is, traffic generated from your site will go to another site that can offer a product that you do not carry. Many programs can keep track and make records of transactions that was made possible because of site linkage. When purchases are made by customers that was led by your site to their site you get a percentage of that sale.

Affiliate programs would give you the benefit of monetizing your traffic without the actual need of carrying or promoting a certain product.

There are so many ways and methods to monetize your traffic. All it takes is a bit of hard work and the desire to successfully launch a profit-earning site. The internet
is a veritable source of information, many tips and guides are offered everywhere in how to monetize your traffic and make your site a good profit earner.

About the Author:

The Shockingly Simple System That Can Make You At Least $1,000 Per Month Without A Website Or A Product Of Your Own! http://www.creative-income-strategies.com/free-reports-affiliates.html.